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Google’s algorithm and ranking factors are constantly changing, making it hard to know what’s best when deciding how to create a visibility strategy. Should you go with an international or local approach?

Omnipresent consumerism tells us to change our closet every season. See why it is not worth to blindly follow the trends.

A website is now practically an obligation for every company. To reach the right group of customers with your offer, you should also remember about issues such as positioning.