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International or local? What SEO startegy is better?

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Google’s algorithm and ranking factors are constantly changing, making it hard to know what’s best when deciding how to create a visibility strategy. Should you go with an international or local approach? The answer isn’t always clear-cut, so we’ll go over the pros and cons of each strategy to help you decide which one is right for your business or website.

Choose the right SEO strategy based on your goals

When it comes to SEO, there is no one-size-fits-all approach. The best strategy for you depends on your goals. Are you looking to attract international customers? Or are you focused on the local market? If you’re interested in targeting an international audience, you should use strategies that focus on inbound links from outside of your country. On the other hand, if you’re focusing on attracting more local traffic and making your site relevant to potential customers in your area, then investing time into getting links from sites within that country will be more valuable. 

International optimization

If you’re looking to target customers outside of your immediate geographic area, you’ll need to implement an SEO international strategy. This type of optimization takes into account the unique challenges of doing business on a global scale, such as language barriers and cultural differences. By tailoring your website and content to the needs of your international audience, you can ensure that your business is visible in search engines around the world.

Pros and cons

There are many benefits to optimizing your website for international audiences. You can reach a larger audience and tap into new markets, it can help improve your brand’s visibility and build trust with consumers.  If you’re looking to become an e-commerce site, there’s no better way than to target international markets because of the sheer volume of people that use the internet globally. Additionally, some countries have better regulations than others on paid search ads.

However, there are some downsides to consider before going global. First, you will need to spend more time and resources on domestic SEO. Next, you may have limited control over search engine optimization efforts in other countries. Because search engines are not as uniform around the world, international SEO requires specialized knowledge of different languages and cultures.

Local strategies

If you want to rank higher in Google Maps and other local search results, you need to focus on local strategies. That means optimizing your website and online presence for your city, state, or region. Local SEO is the process of optimizing your online content and presence to rank higher in local search results. In other words, it’s a way to make your website more visible to people who are searching for businesses like yours in their local area.

Pros and cons

There are many benefits to optimizing your website for local search. For one, you can specifically target customers in your geographic area, which is especially important for small businesses. Additionally, it is often less competitive than international strategies, so it may be easier to rank high in search results. And finally, customers who find your business through local search are more likely to be ready to buy, since they’re already searching for businesses near them.

There are several disadvantages to pursuing a local strategy. First, it can be difficult to rank for competitive keywords if you’re only targeting a small geographic area. Second, your traffic potential is limited to the number of people searching for your keywords within your target location. Third, you may miss out on opportunities to target other languages and expand your reach.

Act locally, think globally. Why do you need both strategies? 

By optimizing your website for both international and local search, you’ll make sure that your site is visible to everyone who’s looking for what you have to offer. In fact, you’re likely to see more results by optimizing your site for both international and local searches. That way, everyone searching on Google has a chance to find you and click through. Optimizing your site for both international and local search gives you an edge over your competition when it comes to visibility, which means more customers will get in touch with you.

When is it time to switch tactics?

It depends on a variety of factors, including your budget, your target market, and your competition. If you feel like you are no longer developing, it’s time to think about combining both tactics. 

Long term maintenance

No matter which approach you choose, it’s important to keep in mind that SEO is a long-term process. You have to wait at least three months for the effects. The only proven method that allows you to speed up the whole process a bit is cooperation with an Tauranga SEO services. Why? Because it has a number of specialists in IT, programming, marketing and promotion.

In conclusion

So, what’s the best SEO strategy? The answer, as with most things in life, is it depends. It depends on your business goals, your target market, and your budget. If you have the resources to go global, then by all means, go for it! But if you’re just starting out and need to be more frugal with your marketing dollars, then a local SEO strategy is probably the way to go.

Main photo: LinkedIn Sales Solutions/

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