Creating a website nowadays takes just a few moments – anyone can do it. This ease means that we can find over 2 billion pages on the web. So there is a lot of competition. How, then, to stand out from its background? The answer is optimization and positioning. These two slogans are therefore the basis for building online visibility. But maybe it’s worth starting from the beginning? What is Search Engine Optimization? SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In other words, it’s a way to increase the chances that your site will be found by people who are looking for what you have to offer. Goal: the highest possible ranking position. Why? Because only 25% of internet users look at the second and further pages of the results. The rest just click on the first link they see. On-page and off-page strategies On-page SEO includes optimizing your website’s title tags, meta descriptions, and content to target relevant keywords. Off-page SEO refers to building links from other websites to yours with the goal of earning higher search engine rankings. Both are important for improving your website’s visibility and organic traffic. White Hat and Black Hat SEO Each medal has two sides, and so is the positioning technique. White Hat SEO refers to the use of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Black Hat SEO, on the other hand, uses aggressive techniques that intend to get a site higher in ranking by whatever means necessary. This may include breaking search engine rules, which can result in getting the site banned altogether from the search engine. Algorithms. How does Google evaluate pages? Google uses a complex algorithm to evaluate pages and determine which ones are most relevant to a given search query. By understanding how search engines evaluate pages, you can make sure your own website is as visible as possible. These include things like how often the content...
