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ABC of optimization theory. How to start thinking about SEO?

You need about 4 minutes to read this post

If you haven’t yet figured out the importance of SEO, let me introduce you to this world in a very brief way. Search engine optimization plays a vital role in the digital marketing strategy of any business. It is the process of optimizing your website so that it can be easily found by search engines and more often displayed at the top of their results pages, which then translates into increased traffic and ultimately higher sales, leads, and other important metrics that your business needs to succeed in today’s competitive environment.

Together with iCEA, a professional SEO agency, we will tell you how to start devising your optimization strategy. We also encourage you to expand your knowledge on the website SEO Agency iCEA (click!).

What is SEO (Search Engine Optimization)?

It is a set of activities consisting in improving the visibility of a website in organic search results and achieving the highest ranking position. It is a slow, long process that requires action on many different levels. From IT, programming, through marketing and promotion. Today it is the fashion to be slow!

Why is optimization important in running a website?

If you want people to find your website, you need to optimize it for search engines. Search engine optimization is the process of making your site more visible in search results. The better your SEO, the higher your ranking on Google and other search engines will be. And the higher your ranking, the more traffic you’ll get.

Types of SEO: on-site and off-site

On-site SEO is all about optimizing your website for Google’s search algorithm. This means making sure your website’s code is clean and well-organized, using the right keywords in your content, and having a user-friendly design. Off-site SEO, on the other hand, is about building up your website’s reputation by getting other websites to link to it. The more high-quality websites that link to yours, the better your website will look to Google.

White Hat SEO vs. Black Hat SEO

You may have heard the terms White Hat SEO and Black Hat SEO. The first one refers to the use of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. And you should follow this one! Black techniques focus on search engines rather than a human audience. It uses actions and strategies that violate search engine guidelines, which can lead to your site being banned from the search engine altogether. They can be punished by Google, so you must avoid them.

Local visibility strategy

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s an important part of any small business’ marketing plan, as it helps you compete with larger businesses that may have more resources for marketing and advertising. As much as 50% of all internet searches are for local businesses! And 1 in 3 people go to the website first before going to the store. It is important to specify the needs of the local community and use Google My Business and Google Maps.

Is it worth working with an agency?

If you’re not sure where to start with optimizing your website, it can be helpful to work with an agency that specializes in SEO. They can help you audit your website and make recommendations on how to improve your ranking. However, agencies can be expensive, so it’s important to do your research and make sure you’re getting a good return on investment. With them, however, you have a much better chance of certain success, access to specialist competences, security and you save your time! You should find the best SEO agency Scotland or a different country, depending on your needs.

Wrapping up

If you’re new to SEO, or just looking to brush up on the basics, this blog post is for you. We’ll cover what SEO is, why it’s important, and some tips and tricks to get you started. By the end of this post, you should have a good understanding of how to approach optimization for your website. Before you get going practically, you need to know the theory!

Main photo: Alizée Baudez/

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